Discovery Communications (Nasdaq: DISCA) and Revision3 today announced the launch of a joint venture, TestTube, a digital video network geared toward scientific audiences.
TestTube is available on the Web, through Revision3's mobile site and apps and on Microsoft's (Nasdaq: MSFT) Xbox gaming console. Discovery said it will also distribute content from its other Web properties through TestTube.
The news comes a year after Discovery acquired Revision3 for approximately $30 million from the company's CEO, Jim Louderback. In a recent interview with FierceOnlineVideo, Discovery Communications SVP of Digital Media Sean Atkins said his company used the Revision3 purchase to invest heavily in "the video-fication of everything."
TestTube will launch with 10 million streams of mostly originally-owned content and is expected to grow to 20 million streams by the end of 2013, according to Discovery.
The network currently features 15 short-form series, and has more indevelopment, Discovery said. Original shows include Distort, a show that distorts time to give viewers a glimpse into things they might otherwise be unable to see, Thanks, Disaster, a series which explores the positive side of catastrophes, and Stuff of Genius, a look into the stories behind everyday inventions.
"Discovery is in the business of igniting curiosity… for all types of audiences," Chief Digital Officer JB Perrette said in a prepared statement. "We've doubled our original online video output this year, and are growing new audiences with TestTube and other digital networks that are creating great content that entertains and engages."
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