Dish Network (NASDAQ: DISH) is the first major pay-TV operator to integrate the Netflix (NASDAQ: NFLX) app into its set-tops, announcing Wednesday that second-generation versions of its Hopper DVR currently enable the SVOD service.
Users of second-generation Hoppers can access Netflix programming alongside their linear TV channel guide, provided the set-top is connected to broadband. Dish said it will announce Netflix availability for its Joey client devices at a later date.
The integration of Netflix into the living rooms of Dish customers comes as Netflix is making a concerted push to partner with major pay-TV operators. Through its partnership with set-top maker TiVo, the SVOD service already has entry into the subscriber bases of smaller operators, including Atlantic Broadband, RCN and Grande Communications.
"Pairing Netflix with Hopper represents the consolidation of two incredible video experiences," said Vivek Khemka, Dish senior VP of product management, in a statement. "This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favorite shows and movies, on both Dish and Netflix, without ever having to leave their Hopper."
"As the first major pay-TV provider in the U.S. to add the Netflix app to its set-top box, Dish strengthens an already robust video entertainment experience for its customers," said Bill Holmes, global head of business development at Netflix. "Many households subscribe to both Netflix and a traditional pay-TV service. Our vast library of TV shows and movies, combined with DISH's lineup of live television content, gives customers easy access to a wide variety of complementary programming."
- read this Dish Network press release
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