Dish expands Nagra partnership to include TVE ad insertion, audience measurement

Dish Network (NASDAQ: DISH) has expanded its relationship with multiscreen technology vendor Nagra to include dynamic ad insertion into TV Everywhere services.

Under the agreement, the Kudelski Group-owned Nagra will use new features in its MediaLive Secure Player solution to offer DIA and audience measurement capabilities for Dish Anywhere, the satellite operator's multiscreen VOD service. These capabilities have also been extended to Dish's corporate cousin, EchoStar.

Nagra's MediaLive Secure Player supports configurable ad-skipping management, letting operators choose how many times ads need to be watched, and reporting on ad viewing to third-party measurement companies.

The player is re-integrated with Nagra's DECE- and DTLA-approved DRM technology.

"Our technology focuses on the customer experience, be it the programming they watch, the device they use, or even the advertising they see," said Vivek Khemka, Dish senior VP of product management. "Along with our other technology partners, the Nagra MediaLive Secure Player helps us achieve this goal by allowing us to enhance our VOD offering while providing a better and more relevant television experience to consumers."

Dish already employs a range of products from Amsterdam-based Nagra, including content-security tools such as anyCast Command.

For more:
- read this Nagra press release
- read this Multichannel News story

Related links:
Canoe now reaching 130 DMAs, 48 out of top 50
Multiscreen technology floods The Cable Show
Netflix, Kudelski Group hug it out on patent impasse

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