Dish Network (NASDAQ: DISH) has expanded the in-home availability of the Netflix (NASDAQ: NFLX) app on its system, extending its use beyond Dish's Hopper DVRs and to the Joey client boxes in adjacent rooms.
Dish also announced that the Hopper will now feature the Vevo app, which will provide Dish customers with access to more than 140,000 music videos. That app will be extended to client devices later this year.
In December, Dish became the first major U.S. pay-TV service to integrate Netflix into its systems. Gaining a beachhead with major MVPDs in the U.S. is one of the SVOD service's top goals.
"Now that Dish is expanding its Hopper experience with its Joey clients, our members will be able to start watching in the living room, pause and pick up right where they left off in the bedroom, and elsewhere in the home," said Bill Holmes, Netflix's global head of business development.
The Netflix app is available to users of the second-generation Hopper set-top. Dish says the app will be available for Joey, Super Joey and Wireless Joey clients "within the coming weeks."
Vevo, however, will start being rolled out on second-generation Hoppers on Tuesday.
"While music videos were once a driving force in TV entertainment, we've seen a shift in programming that drove this content online to sites like Vevo, where it continued to draw high viewership," said Vivek Khemka, Dish's senior VP of product management.
- read this Dish Network press release
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