Dish hires former Chase exec Jay Roth as CMO, potentially signals push into wireless

Dish Network (NASDAQ: DISH) has hired former JPMorgan Chase banking executive Jay Roth as its new chief marketing officer.

Jay Roth

Roth's hiring comes about 14 months after reports began surfacing that Dish is looking for a new CMO to spearhead its entry into the wireless business. 

"We are preparing for something big," said an internal Dish document said. "This is an incredibly exciting time in our history. We have reinvented ourselves in the past and we are preparing to do it again."

According to the report, the document, which was labeled "confidential," indicates that the new CMO "will be an integral part of the team that changes entertainment forever as Dish enters the wireless business and becomes the only provider that can offer wireless voice, video and data."

For his part Warren Schlichting, Dish's executive VP of marketing, programming and media sales, and Roth's direct report, played today's hiring announcement close to the vest. 

"Dish is all about challenging the pay-TV industry's status quo," Schlichting said in a statement. "We believe Jay's precision marketing experience and approach to the entire 360-degree consumer experience will be a strong complement to Dish's bias towards innovation and service in the highly competitive pay-TV landscape."

Roth held senior marketing and acquisition roles at JP Morgan Chase for the past decade. Roth replaces James Moorhead, who left the satellite TV company last year to join auto insurance start-up Metromile.

For more:
- read this Dish press release

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