DISH Network teams with Widevine to enter the TV Everywhere scramble

DISH Network is the latest player to enter the TV Everywhere scramble, partnering with digital solutions provider Widevine, which said it will provide DISH (Nasdaq: DISH) with adaptive streaming, virtual DVD and digital rights management services. The No. 2 satellite operator could roll out a beta service as early as late summer.

"We are excited to partner with Widevine to bring TV Everywhere to our customers," said Bruce Eisen, vice president of Online Content Development and Strategy at DISH.  "With Widevine's Hollywood studio-approved DRM and video optimization technologies, DISH Network customers will have the freedom to watch their favorite programming throughout their home and on the go via a multitude of devices." 

Widevine said its video optimization and DRM platform will ensure that DISH Network programming is securely delivered wirelessly to any device anywhere in the home. It's platform is deployed by major Internet content services and large cable, satellite and telecommunication companies launching strategies to help consumers watch their TV programs anywhere. The company's software platform optimizes the entertainment experience for content delivered over any network to any device. The solution is natively supported in nearly all major brands and types of network-connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.

So far, only cable company Comcast has launched a full-blown TV Everywhere product in the U.S. that has been met with less-than-vigorous support from consumers and much of the industry. Time Warner, DirecTV, AT&T and Verizon also are dabbling with a TV Everywhere offering. In Canada, Rogers Communication has rolled out its version of TV Everywhere supported by Comcast sub thePlatform. It, too, has seen tepid support from consumers who've looked instead at over-the-top delivery solutions.

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