Dish revamps Blockbuster pricing model as it realigns business

Satellite TV company Dish Network (NASDAQ:DISH) still hasn't said how or if it will integrate the Blockbuster video business it purchased in a bankruptcy sale in April into its own pay-TV offering, but it has taken what it sees as a first step to getting the company's bottom line back in the black.

Dish announced it's shelving Blockbuster's long-standard multi-day movie rental fee in favor of single-day pricing that will start at $2.99 and cost customers an additional 99 cents per day thereafter. Blockbuster used to charge $4.99 for a three-day rental.

The move is seen as an effort to better position it against movie rental firm Redbox, which charges 99 cents a day for rentals from its multitude of free-standing kiosks.

The $2.99 first-day rental allows it to rollout new releases on the same day they go on sale.

Dish paid $320 million for Blockbuster in April, and it has been slow to reveal what it has planned for the former segment leader and slow to close many of the 1,700 retail outlets it acquired in the deal. Conventional wisdom has the satellite TV company launching a Netflix-like offering soon.

For more:
- see this article

Related articles:
Dish, Blockbuster, Netflix and cord cutting on the way to NAB
Dish Network lands Blockbuster Video at auction for $320M

Suggested Articles

WarnerMedia has shifted its balance for commissioning content away from its cable networks and toward its streaming services like HBO Max.

Altice USA, which operates cable service across its Optimum and Suddenlink brands, is buying another small cable company to keep growing.

Future Today, a provider of ad-supported streaming channels, has set a distribution deal with Comcast’s Xfinity X1 and Flex platforms.