Dish Network (NASDAQ: DISH) has begun testing its much lauded new OTT service on its already launched international streaming platform DishWorld.
As tech blogger David Zatz originally reported, the company has begun notifying DishWorld subscribers that they can view the new platform on Roku 3 devices for free through Feb. 3.
Further, the satellite TV provider refers to the service as the "next-generation DishWorld," which seems to indicate that Dish plans to expand the scope of the DishWorld brand. Based on trademark filings, it had been speculated that the new OTT platform would be called "NuTV."
"As one of our most valued DishWorld customers, we want to give you an exclusive opportunity to try the next generation of DishWorld before anyone else," reads a message sent to DishWorld customers. "Soon, we'll be announcing a new English language entertainment service, which features the best of live TV, like ESPN, TNT, TBS, Disney Channel, Food Network and so much more."
Dish announced early last year plans to deliver a relatively "skinny" bundle of cable TV channels in an over-the-top service by the end of 2014, backed by a major programming deal signed with Disney last February.
Dish becomes first major operator to integrate Netflix into set-tops
Dish's Hopper upgrade enables easier binging, lets users skip back to beginning of in-progress shows
Dish renews CBS deal, but fails to get rights for OTT service
Ergen says streaming makes CBS 'less interesting to MVPDs' as network readies OTT news service