Dish trademarks new name and logo, possibly for online video service: 'Nutv'

Dish Digital, the Dish Network (NASDAQ: DISH) division overseeing the launch of the satellite operator's upcoming over-the-top programming service, has quietly registered the name "Nutv" and associated logo.

Dish Network Nutv

Dish's proposed Nutv logo. (Source: USPTO / Dish)

Will this be the moniker of the new low-cost OTT service Dish plans to launch by the end of 2014? Most likely, reports GigaOm, which first discovered the filings.

As the tech blog notes, in a filing to the U.S. Patent and Trademark office earlier this year, Dish described the "goods and services" offered by Nutv as, "Broadcasting, webcasting, streaming, and transmission of audio, video, subscription television, and video-on-demand content via the internet and electronic communications networks…"

Dish has secured digital licensing deals with The Walt Disney Company and A+E Networks so far to program the service. It's unclear at this point if it will make more content deals, given that obtaining a low under-$30 price point is key to the new offering.

"I think our vision is to try to get incremental customers who aren't pay-TV customers today," said Dish chairman Charlie Ergen during the company's second quarter earnings call in August. "I'd like to get them at a young age--those kids who probably didn't pay for TV in college except for Netflix (NASDAQ: NFLX)," Ergen said. "We'd like to get them started on pay-TV. We'd like to get them started on ESPN. My concern is that we're missing a while generation of customers."

For more:
- read this GigaOm story

Related links:
Ergen: Video is vital to wireless industry Dish is determined to join
A+E renewal  deal expands Dish's OTT rights but grows channel bundle burden
At $30 a sub, Dish won't make money on new OTT service, analyst predicts

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