Distributors, networks work to create TV Everywhere experience

In today's spotlight, FierceOnlineVideo editor Josh Wein takes a look at the nascent TV Everywhere industry, which he argues is finally starting to take off. Aside from gaining the rights to programming and distribution agreements, Wein identifies the battle between distributors and networks, both of which are trying to create independent apps for their subscribers, as one of the main conflicts in TV Everywhere. "If distributors are successful in negotiating the rights for more out-of-home streaming, they'll eventually be able to offer what amounts to their full pay-TV lineup on any device, anywhere," Wein writes. "Meanwhile, networks are pushing their own branded apps so that when viewers power up their iPad or Roku, they interact only with the network's own app and content." Read the full Editor's Corner here

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