Deutsche Telecom has again cut its triple-play subscription rate as it seeks to reach its target of 500,000 IPTV subscribers by year's end. DT re-branded the service to Entertain IPTV mid-last year and cut the subscription price by 25 percent to try and kick start demand. The German pay-TV market is notoriously price sensitive.
Late January it surprised the market when it announced an aggressive target of 500,000 IPTV subscribers by the end of the year, a 350,000 growth over the year. Then at CeBIT in Hanover, the big telco surprised the market again with another 17 percent price cut to bring the basic package down to below the 50 euro ($76)Â a month mark to 49.95 euros ($75.92)Â a month. The basic triple play price is now only 10 euros ($15.20) per month more than than the double play--internet and voice--price. In France the triple play entry price is now down at just under 30 euros ($45.60) a month, which has seen many subscribers up-size their internet and telephone offering to include IPTV for only a marginal price increase.
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