DVRs, VoD penetration to grow rapidly, pass 63M U.S. homes by 2016

By the end of 2016, more than 63 million U.S. homes will have some type of DVR, and more than 71 million will have some type of video-on-demand or over-the-top service available to them, according to new figures from market research firm Magna Global.

That means roughy 23 million new DVR households will emerge in about the next five-and-a-half years, and about 18 million additional VoD and OTT households.

This seems to bode well for the satellite TV operators most of all, as they have more DVRs in service. If cable TV companies are able to keep pace in rolling out DVR and VoD capabilities, they should do fine, too, but those traditional TV networks and broadcasters are the ones who won't be happy.

For more:
- see this Home Media Magazine post

Related articles:
One recent study said OTT viewers are watching during primetime
The DVR market's promise makes TiVo's lawsuit win look even bigger

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