Early 3D TV ad support a pleasant surprise for ESPN

It's early, but initial signs seem to indicate that advertisers are embracing 3D TV as a format to showcase their wares even though it's definitely more expensive to produce and there is a very limited audience.

ESPN, which launched a 3D TV channel starting with World Cup competition, had limited expectations when it came to advertising. Instead, the Entertainment and Sports Programming Network has lined up such backers as Procter & Gamble and Disney's Pixar and is seeing interest from "advertisers outside of predictable categories," according to a story in Broadcasting & Cable.

Ted Garson, ESPN director of acquisition strategy said that 3G ads, which are more difficult and expensive to produce but cost no more to place into programming because they are part of existing advertising bundles, are an important element for companies that want to be seen as "tech savvy." Those companies include high-end automakers like Mercedes and Lexus which are reportedly nibbling around the edges of 3D TV commercial land.

For more:
- see this story

Related articles:
3D TV: one for all, all for one as AT&T joins the fold
3D TV shows big potential, big hassles, small market until 2015
Some people literally can't see the thrill of 3D

Suggested Articles

WarnerMedia has shifted its balance for commissioning content away from its cable networks and toward its streaming services like HBO Max.

Altice USA, which operates cable service across its Optimum and Suddenlink brands, is buying another small cable company to keep growing.

Future Today, a provider of ad-supported streaming channels, has set a distribution deal with Comcast’s Xfinity X1 and Flex platforms.