We mentioned last week that former Disney bigwig Michael Eisner had launched a new media production company, Vuguru. Now the company has inked a deal with Verizon to air its first series, Prom Queen on V-Cast and FiOS TV. The series is available starting today on the mobile platform, but is coming soon to FiOS--no precise date for the FiOS launch yet.
The company's description of the program: "Prom Queen is a scripted, serialized mystery told over 80 episodes--each running 90 seconds long. Set against the final two months of the school year, Prom Queen has a blend of love, gossip and betrayal--all of the twists and turns of high school leading up to the biggest night of any senior's life: Prom Night."
Vuguru claims the "short snack" approach works well for the mobile platform as well as broadband television. That's certainly the case for mobile, but I wonder if 80 episodes will be too tedious for anyone on any platform. Sounds like a big commitment.
For more on Vuguru-Verizon:
- see this press release