Elemental lands Columbus Communications for video play in LatAm, Caribbean

Transcoding vendor Elemental Technologies, which last year added Comcast (Nasdaq: CMCSA) and Avail-TVN to its customer roster, today said it would power Columbus' multiscreen video roll out in Latin America and the Caribbean.

The service is set to launch in September and will give Columbus subscribers expanded access to 250 live linear broadcast channels and on-demand video on a variety of connected viewing devices, including hybrid set-top boxes, PCs, tablets and smartphones.

The customer win is the second in the region for Elemental, which last year was chosen by Avail-TVN to power a multiscreen deployment with Avail-TVN for Cable & Wireless subsidiary LIME  in Jamaica and Barbados.

Elemental, also last year, was chosen to provide transcoding for Comcast's Xfinity, a win that really helped it plant its feet firmly with major service provider clients.

Columbus, based in Barbados, said Elemental was a strategic component of its expanded deployment.

"The key differentiators that influenced our decision to work with Elemental versus competitors include overall video quality, high-performance software, system scalability, significant reduction in power consumption, a smaller hardware footprint, lower maintenance costs," Columbus CTO Darren Richer said.

ElementalLive will be used to create adaptive bit rate (ABR) streams for both Apple Live Streaming (HLS) and Microsoft Smooth Streaming. Customers will initially have access to live broadcast output streams and an on-demand video library on PC, iPhone and iPad platforms. The next step of the deployment will include support for hybrid set-top boxes and larger screen viewing will be available.

Columbus offers subscribes in Trinidad, Jamaica, Grenada and Curacao digital cable television, broadband Internet, digital landline telephony and corporate data services under the brand name FLOW.

For more:
- see this release

Related articles:
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Will 2012 be the year operators embrace OTT? At NAB, they seem friendlier
Elemental tapped to deliver Summer Olympics OTT to four continents
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