Elemental selected to encode 2 stream offerings for Access Digital Entertainment

AMSTERDAM – Encoding specialist Elemental Technologies Thursday announced it had signed a deal with Australia's Access Digital Entertainment to power two new streaming services.

The Sydney-based over-the-top television (OTT) retailer is using the encoder's cloud-based platform-as-a-service (PaaS), Elemental Cloud, to launch ezyflix.tv, which will be Australia's first UltraViolet-enabled video-on-demand and electronic sell-through service for connected devices. The Access Digital Entertainment deployment of ezflix.tv is one of the first rollouts of UltraViolet technology in Australia.

Access Digital Entertainment also plans to use Elemental Cloud to expand its streaming services across Europe with the launch of WowHD.tv later this year.

Craig White, CEO of Access Digital Entertainment, said the Elemental solution was "perfect for us" and allows the company to quickly scale its deployment as needed.

An extra benefit, said Keith Wymbs, Elemental's vice president of marketing, is that since the PaaS solution is a pay-as-you-go model it requires no capex for hardware, and the platform can grow as demand increases or downsize as it decreases.

"That means they don't have to pay for hardware that's sitting on the ground not being used," Wymbs said.

Elemental Cloud is designed to securely manage high-volume video solutions, offering provisioning of video processing systems to convert content libraries quickly, and to leave enough headroom for growth, without tying up physical assets.

"We give people an unprecedented content viewing and sharing experience--but without the complexities of other services," said White. "And we're doing it in a way that satisfies the stringent content protection requirements on studios and networks."

Elemental currently is in the process of transcoding Access Digital Entertainment's library of premium media assets.

Elemental is demonstrating its full suite of advanced video processing solutions at the IBC2013 Conference and exhibition September 13-17 in Hall 4, Stand 4.B75 of the Amsterdam RAI.

Show coverage: IBCLive 2013

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