Encoding.com, Dolby partner to deliver HD audio to multiple screens

Cloud-based Encoding.com has partnered with Dolby Laboratories to integrate Dolby Digital Plus within Encoding.com's video platform.

The deal will allow content owners who use Encoding.com to deliver their premium content with Dolby Digital Plus. The technology delivers studio-quality HD audio to a large array of devices, including smart phones, connected TVs, Blu-ray players, tablets and game consoles.

"We're enabling a true theater experience with this partnership," Jeff Malkin, Encoding.com's president told FierceIPTV. "Mobile phones and laptops have been the ugly stepchild of the industry, in terms of audio and video quality. Dolby technology will change that."

Dolby Digital Plus enables the delivery of high-quality audio to a wide range of devices and distribution workflows, including broadcast, over-the-top, online and video-on-demand.

"Dolby Digital Plus is a key part of high-definition entertainment," said Jean-Christophe Morizur, senior director, professional solutions, Dolby Laboratories. "...Our collaboration enables service providers to deliver high-quality, multi-channel audio entertainment for services, devices and applications."

Malkin said the deal will allow any Encoding.com customer to access the Dolby technology through APIs on its website, the first such deployment of the Dolby technology with an SaaS encoding company, he said.

It's a big deal for Encoding.com.

"It's a wonderful relationship because it really legitimizes Encoding.com," Malkin said. "With the way TV Everywhere is moving forward, every studio and cable channel wants to put their entire catalog online. Very few have the encoding horsepower to do that. We can, and we can also include high-quality sound."

The companies have been working on the deal for several months, he said, and it took a big push to convince Dolby as to why working with the startup made sense.

"Their attention generally focuses on very high-paying customers, and we were coming in with a different value proposition," Malkin said. "But they understand what we're doing, and once they got on board things went very quickly."

For more:
- see this release

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