Cable industry news from across the Web:
> Epix is ready to offer its 3,000-film movie library on the iPad and iPhone, but only to pay TV subscribers who have access to the service through Verizon, Dish Network or Cox Communications. Story.
> It's been talked about seemingly since satellites were launched, but DirecTV is really going to launch its $30 VoD rental service Thursday. Story.
> Virgin Media may not be based in the U.S. but it has TV results like a U.S. operator. It made money but fewer people signed up for service in the first quarter. Story.
> Canadian cable TV provider Cogeco has inked a deal with INVIDI Technologies and Channel Zero to trial addressable targeted advertising with TV broadcaster CHCH. News release.
> Ronan Telephone has chosen tabbed Innovative Systems to deliver IPTV middleware for a new video system serving cable TV subscribers in western Montana. Story.
And finally ... Salil Mehta has been named COO/CFO of NBCUniversal's entertainment, digital networks and integrated media business reporting to chairman Lauren Zalaznick. Story.