Epix rolls out mobile service-for some; DirecTV readies (finally) $30 VoD

Cable industry news from across the Web:

@FierceCable RT @arstechnica: Europe pledges to "name and shame" bad non-neutral ISPs. Story | Follow @FierceCable

> Epix is ready to offer its 3,000-film movie library on the iPad and iPhone, but only to pay TV subscribers who have access to the service through Verizon, Dish Network or Cox Communications. Story.

> It's been talked about seemingly since satellites were launched, but DirecTV is really going to launch its $30 VoD rental service Thursday. Story.

> Virgin Media may not be based in the U.S. but it has TV results like a U.S. operator. It made money but fewer people signed up for service in the first quarter. Story.

> Canadian cable TV provider Cogeco has inked a deal with INVIDI Technologies and Channel Zero to trial addressable targeted advertising with TV broadcaster CHCH. News release.

> Ronan Telephone has chosen tabbed Innovative Systems to deliver IPTV middleware for a new video system serving cable TV subscribers in western Montana. Story.

And finally ... Salil Mehta has been named COO/CFO of NBCUniversal's entertainment, digital networks and integrated media business reporting to chairman Lauren Zalaznick. Story.