ESPN 3D to finally debut on Verizon FiOS TV

The NBA is planning to broadcast its Championship round in 3D and the Masters Golf Tournament, once again, says it is planning to present part of its broadcast in 3D as well. And, for the first time, Verizon FiOS TV customers will be able to watch both games on ESPN 3D.

The telco said it planed to roll out the 3D channel April 5.

"The launch of ESPN 3D on FiOS TV marks an exciting addition for our customers, giving them 24/7 access to 3D programming for the first time," Verizon vice president of content strategy and acquisition Terry Denson said in a statement.

The channel will be offered either as part of the Ultimate HD package or à la carte, Verizon said, for $9.99 a month.

Verizon has been on the cusp of a deal with ESPN for months; the channel became available in June but has been testing other content, like on-demand movies and some programming from WealthTV.

The deal makes ESPN 3D available in some 63 million homes in the U.S., although far fewer homes than that actually are using the service. ESPN said it has plans for more than 100 3D events in its first year of operation.

ESPN said 3D coverage of the Masters tees off April 6; 3D coverage of the NBA Playoffs start with the final round April 23.

For more:
- see this MultichannelNews article

Related articles:
Verizon adds 3D content to its FiOS line-up with 'WealthTV'
ESPN adds new dimension to NBA Finals with full 3D coverage
Report: Content providers, operators increasing 3D TV adoption

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