3D TV a dead duck?
Not to ESPN, which said it plans to offer 10 hours of 3D programming in its Masters golf coverage, starting with coverage of the Par 3 Contest from 3-6 p.m, ET, Wednesday, April 6, and two hours of daily coverage starting Thursday, April 7.
Tournament action airs Thursday and Friday from 5:30-7:30 p.m., with Saturday and Sunday's telecasts from 5-7 p.m.
This isn't the first time ESPN has broadcast part of the Masters in 3D, last April, the Masters became the first major sporting event produced and broadcast in 3D live internationally on television and the Internet.
The broadcaster in June launched ESPN 3D and expanded it to a 24-hour network in January. ESPN has televised the Par 3 Contest and first and second rounds of The Masters since 2008.
ESPN also will have four-and-a-half hours of multiplatform coverage of first and second-round play on ESPN, ESPN HD and ESPN Deportes on Thursday and Friday, SportsCenter at the Masters and live coverage of the Par 3 Contest on Wednesday, extensive coverage on ESPN.com and a special 43-hour Masters tribute on ESPN Classic.
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