ESPN 3D may have been dumped by AT&T's U-verse TV because its carriage fees were too pricey, but that's not stopping the broadcaster from pushing forward with its plans to expand the number of college football games it plans to air this year.
ESPN's 3D footage is shot with a special camera (pictured).
The company said it will double the number of games it broadcasts this fall to 20, in addition to five post-season bowl games and the Allstate BCS National Championship.
Action kicks off over the Labor Day weekend with UNLV vs. Wisconsin, Thursday, Sept. 1, and Miami vs. Maryland, Monday, Sept. 5.
AT&T (NYSE: T), whose carriage contract with ESPN 3D expired in July, dropped the channel with little, or no, public outcry. The channel, which the telco picked up last June, required subscribers pay $10 a month for the service's 3D technology package--and, of course, required subscribers have a 3D TV and the requisite glasses.
The price tag for customers, and AT&T apparently, was too high.
- see this Multichannel News article
ESPN 3D picked up by AT&T U-verse with a bang, dropped with nary a whimper
CBS weighs entry into 3D market
3D TV sees slow uptake in U.S. market, for now
Survey: 3D adopters love the new technology
Samsung launching 3D video-on-demand service this summer