ExtendMedia acquisition more evidence of 'Cisco Everywhere'

As the multichannel service provider segment pushes further into the so-called TV Everywhere space, Cisco (Nasdaq: CSCO), which has never seen an acquisition it didn't crave, continues to keep pace with its own Cisco Everywhere approach.

The latest example of Cisco's growing footprint is the acquisition of ExtendMedia, the majority of which Cisco plans to integrate into its Service Provider Video Technology Group. ExtendMedia at its heart is a content management software developer sith customers like AT&T (NYSE: T), Bell Canada and Cablevision Systems (NYSE: CVC). Its technology is in the forefront of the TV Everywhere movement to put content on any number of screens-TVs, PCs, smartphones and pads.

"ExtendMedia will strengthen Cisco's position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience and to optimize quality for consumer viewing devices," said Enrique Rodriguez, senior vice president and general manager, Cisco's Service Provider Video Technology Group in a news release.

In short, Cisco will be able to extend its reach--and its offerings--for service providers across yet another level of the video space.

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