The digital TV transition deadline is this Friday, June 12, and after a four-month reprieve from the original deadline, cable TV, telco TV and satellite TV providers are competing for the procrastinators who will spend the next few days shopping for a new digital TV service. According to Multichannel News, Leichtman Research Group said that pay TV providers collectively may pick up as many as 200,000 to 400,000 net subscribers during the second quarter in buying actions related to the transition.
Those subscriber gains probably are not as large as the gains they experienced during the first quarter when the earlier deadline of Feb. 17 was in effect, but in a highly competitive market, every little bit helps. Multichannel News also says service providers such as the major cable TV companies are pushing final DTV-related promotions into the market this week.
- Multichannel News has this story
Nielsen last month said 3.5 million households were still unequipped for the DTV transition
Delaying the DTV transition was high on Obama's list before he was sworn in as President