First five CEE MEE participants climb aboard Canoe

Five companies--Fidelity Investments, GlaxoSmithKline, Honda, Kimberly Clark and State Farm--will be the first participants in the CEE MEE (Connection, Emotion and Experience-Measurement, Efficiency and Engagement) project. The project is designed to test and measure, of course, consumer reaction to interactive advertising and is a partnership between cable's interactive joint venture Canoe Ventures and the Association of National Advertisers (ANA).

"Our members want to understand how the new cable TV technologies enabled by Canoe can enhance their access and engagement with customers," ANA CEO Bob Liodice said in a news release. "CEE MEE provides them that important laboratory."

For more:
- see this news release

Related articles:
BNI gets $16 million cash infusion; Canoe, ANA to collaborate on interactive advertising
Canoe still paddling up interactive RFI stream

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, dissects the Disney+ international attack and Showtime, Sling TV and others going free.

The free Showtime and Epix (or both) previews from providers are coming fast, and they could end up surfacing some interesting market data.

Comcast is opening access to on-demand content from Showtime, Epix and other services for all of its Xfinity X1 and Flex subscribers.