High-speed Internet service has stepped out of the coaxial pipeline to take over the front-line pitch for cable operators who are now focusing the bulk of their marketing efforts on data first and TV second. Data, of course, creates a bigger revenue stream than TV which continues to cost the providers more money all the time. In fact, data is becoming such a key element in a cable operator's subscriber pitch that more MSOs are starting to offer broadband-only options--a policy unthinkable only a few years ago in the video-centric industry. FierceCable editor Steve Donohue takes a close look at this trend. Read more
