Former Hulu CEO Kilar names his well-backed startup … but what is Vessel?

Eighteen months after leaving his CEO post at Hulu, Jason Kilar on Tuesday announced a name for his anticipated new content startup, Vessel, as well as some powerful backing.

Posting on, Kilar referenced lead investors including Benchmark, Greylock Partners and Bezos Expeditions, which is headed by his former boss, Amazon (NASDAQ: AMZN) founder and chief Jeff Bezos.

"We have assembled a unique and talented team, with strong experience building and innovating at places like Hulu, Netflix (NASDAQ: NFLX) and Amazon," Kilar writes. "As a team, we are unusually passionate about the intersection of media and technology; we see an opportunity to improve media, particularly next generation video."

So is Kilar's new venture a video-on-demand play meant to compete with Hulu, Netflix and Amazon, as well as the pay TV industry?

As Re/code reported, Kilar had been in previous months taking meetings with institutional publishers like Conde Nast, The New York Times and News Corp. He's also been talking to Hollywood studios about video content.

Citing anonymous sources, Re/code also says Kilar has secured around $75 million in backing so far.

For more:
- read this Vessel post
- read this Re/code story

Related links:
Hulu hires Fox's Mike Hopkins as new CEO
Hulu chief Kilar and CTO resigning
Hulu announces Apple redesign, appoints acting CEO

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.