Fox News' total audience down over 21% since Dish blackout started

Fox News' total audience performance has declined by 21.4 percent since its parent company removed it from 14 million Dish Network (NASDAQ: DISH) homes on Dec. 20, according to Nielsen ratings data pulled exclusively for FierceCable by the research department of a leading media agency.

According to the data, the leading cable news network averaged 970,000 viewers age 2 and older over a 24-hour, seven-day-a-week measurement from Dec. 20, 2013 to Jan. 7, 2014.

Using the same metric over the same span this year, Nielsen found that the 21st Century Fox-owned network averaged 762,000 viewers aged 2 and older.

Year-over-year, full day reports also found that Fox News has slipped 25 percent among its core demographic, adults 25-54.

Fox News executives dismissed earlier reports that measured a ratings drop over Christmas week, noting the volatility of viewing during that period. However, this larger span seems to indicate that the biggest carriage battle currently going on in the realm of pay-TV is having some appreciable impact on the programmer.

The cuts are going both ways, of course.

On Wednesday, Fox News executives released estimates--based on their own internal information gathering--that Dish has lost 90,000 subscribers since Fox News and Fox Business Channel were removed from its program guide.

For more:
- read this International Business Times story

Related links:
Fox News claims blackout has cost Dish 90K subs
Dish replaces Fox News with Glenn Beck's TheBlaze as analysts predict prolonged battle
Fox News blackout of Dish is on: Will Ergen dig his heels in?
Fox News finds new way to scare its viewers, warns of Dish blackout
Fox News fans storm 800 line and website with Dish deal set to expire Saturday
Dish signs retrans renewal with Nexstar, avoids blackout of 60 channels

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…