It's what football aficionados might call a late hit: Fox has joined its broadcasting brethren--CBS, ABC and NBC--in blocking its content from Google TV.
While one would think that this, combined with cable's really cool reception for the service, has stuck a fork into Google TV, that's not the case at all, Rishi Chandra, Google TV's product manager said at NewTeeVee Live, a San Francisco TV conference.
"There are many content owners who are not blocking Google TV," Chandra insisted. "The Web is a new technology and it's not unheard of whenever there is a new technology that a to of the incumbents in the space are trying to understand what the technology is going to mean for them."
From earliest comments, it seems broadcasters know pretty well what it's going to mean for them: giving away content that they're paid to deliver to cable, satellite and telco providers.
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