Free marketing and increased margins: Dish's Bitcoin decision examined

Dish Network (NASDAQ: DISH) raised plenty of eyebrows two weeks ago, when it became the biggest company ever to accept the online currency Bitcoin as legal tender. But perhaps the move shouldn't have been so surprising. The online currency-focused publication Coindesk.com just published a detailed analysis of Dish's decision, determining that not only does the satellite TV carrier benefit from increased margins--because it doesn't have to pay credit- and debit-card transaction fees--it brands itself as a digital innovator to a youthful market enamored with online brands such as Netflix and YouTube. You can read the full report here.

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