Virtual pay-TV service FuboTV has exited the beta testing phase on Apple TV and Chromecast OTT devices, as well as iOS and Android tablets and smartphones.
And in what it calls its most significant product upgrade yet, FuboTV is also launching a new Apple TV app, featuring faster navigation and an overall user-experience upgrade. Apple TV users will now have access to an enhanced cloud DVR, which will allow them to record, pause, rewind and fast-forward up to 30 hours of programming. (An add-on can be purchased that enables 500 hours of personal storage.)
FuboTV’s Apple TV UI has also been redesigned for improved usability and aesthetics. Apple TV users can also stream up to 10,000 hours of on-demand programming on the vMVPD service.
In addition to the technology upgrades, FuboTV also announced the addition of five more CBS local channels: KIRO-TV in Seattle-Tacoma, Washington; WTVF-TV in Nashville, Tennessee; WKMG in Orlando/Daytona Beach/Melbourne, Florida; KWTV-TV in Oklahoma City; and WLKY in Louisville, Kentucky.
In a competitive market for virtual pay-TV services, FuboTV is trying to carve out a niche with sports enthusiasts, and CBS is a key broadcast outlet for the NFL.
The vMVPD also announced a deal with the NFL Network last month, as well as a carriage agreement with regional sports network operator MSG Networks.