FX launches authenticated SVOD-plus platform, SimpsonsWorld.com

Continuing its latest blitz to monetize its 552-episode large, 25-years-old classic animated series, The Simpsons, Fox's FX Networks will launch on Tuesday a comprehensive online platform dedicated to all things Springfield.

Designed for authenticated FX subscribers, SimpsonsWorld.com will feature all 552 episodes of The Simpsons for SVOD viewing. New episodes will join the platform the day after they premiere on the Fox Broadcasting Network. Designed to be more than just a collection of archival episodes, pay-TV subscribing fans also get clips, trivia and various forms of original content.

The platform sprung from a $750 million one-pocket-to-other program licensing deal that FX carved with Fox's Twentieth Television, giving the cable network SVOD rights. The series producers, however, wanted something more than a site linking to 552 episodes.

"We're a show that lives to be edgy," said executive producer James L. Brooks to Variety. "The idea of a compilation made me nervous because it's looking backwards. But what we had (with Simpsons World) was a lot of brilliant work happening between two groups who really came together. This app is extraordinary in that for the first time it puts all the work we've done on the series and our mobile games under one roof. It is limited only by our imaginations."

For more:
- read this Variety story
- read this Deadline Hollywood story

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