Garter's latest report has an interesting refresher on the European IPTV market and how it compares to the U.S.: Stateside, service providers are planning to charge $100 or more per month for their triple play offerings, while most European telecoms are planning to charge just 30 to 50 euros ($38-$63) for the bundle. European telcos see IPTV as a tool to entice customers away from cable, and plan to make the big money later when they sell premium services like VOD and specialty sports packages. Gartner predicts at least 10 to 15 percent of cable subscribers would be willing to leave immediately if they were offered a choice. The firm also predicts that by the end of this year the number of IPTV subscribers in Europe is expected to reach 3.3 million, up from less than a million a year earlier. The number will double in 2007 and soar to 17 million by the end of 2010, according to Gartner.
For more on the latest Gartner report:
- see this AP article