Genband exec: 'Entertainment video is going a la carte'

The Internet is reshaping video and over-the-top content providers and conventional service providers must cooperate to smooth the way, Genband CTO Fred Kemmerer said yesterday during a day-long Perspective 2010 session for selected members of the media and analyst community in Dallas.

"Entertainment video is going a la carte," said Kemmerer and "content creators are going to become a lot more powerful."

Genband, best known as the small Texas company that swallowed bankrupt Nortel's Carrier VoIP and Applications Solutions (CVAS) business, also considers the cable industry to be a big and growing customer base, according to President-CEO Charlie Vogt, who estimated about 10 percent of the company's revenues come from cable.

"We don't talk enough about cable. We think that's an interesting market for a lot of reasons (and you're) going to see a renewed interest in Genband participating a lot more actively in that sector," Vogt said.

Genband, according to CMO Mehmet Balos, already has is "the leader on cable VoIP" with a 22 percent market share. The future road, Kemmerer said in response to a FierceCable question, is to help cable in the wireless space because "mobile and wireless is a big deal."

Unnamed cable customers and potential customers are "looking at wireline cord cutting that's going on (and are) very interested in wireless" and especially Genband's fixed-mobile convergence (FMC) products, Kemmerer added. Also on tap, he said, are policy management and "security and other things intended to support broadband video."

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