Genband exec: 'Entertainment video is going a la carte'

The Internet is reshaping video and over-the-top content providers and conventional service providers must cooperate to smooth the way, Genband CTO Fred Kemmerer said yesterday during a day-long Perspective 2010 session for selected members of the media and analyst community in Dallas.

"Entertainment video is going a la carte," said Kemmerer and "content creators are going to become a lot more powerful."

Genband, best known as the small Texas company that swallowed bankrupt Nortel's Carrier VoIP and Applications Solutions (CVAS) business, also considers the cable industry to be a big and growing customer base, according to President-CEO Charlie Vogt, who estimated about 10 percent of the company's revenues come from cable.

"We don't talk enough about cable. We think that's an interesting market for a lot of reasons (and you're) going to see a renewed interest in Genband participating a lot more actively in that sector," Vogt said.

Genband, according to CMO Mehmet Balos, already has is "the leader on cable VoIP" with a 22 percent market share. The future road, Kemmerer said in response to a FierceCable question, is to help cable in the wireless space because "mobile and wireless is a big deal."

Unnamed cable customers and potential customers are "looking at wireline cord cutting that's going on (and are) very interested in wireless" and especially Genband's fixed-mobile convergence (FMC) products, Kemmerer added. Also on tap, he said, are policy management and "security and other things intended to support broadband video."

Related articles:
Bankruptcy courts bless Nortel's CVAS sale to GENBAND
Nortel closing deal with GENBAND for CVAS

Suggested Articles

Cable provider WOW! is launching its WOW! tv+ product in three new markets after last month pulling back on marketing for the new service.

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.