Three words--a la carte--are enough to make the sternest cable executive blanch, so it's not surprising that Shaw Communications (NYSE: SJR) avoided them while announcing what is, essentially, an a la carte service: Plan Personalizer.
"Our customers are telling us they want more choice, more value and more freedom to choose what's important to them," said Pete Bissonnette, Shaw's president, in a news release.
After listening to those customers--something that's apparently happening more often in cable--Shaw developed a service that lets them "purchase a core home entertainment and communications package that includes Extreme Internet, Personal TV, hardware options and Personal Home Phone Basic" then customize the plan by picking "the products and features they use and love."
- see this news release
Comcast priorities: Think like the customer, reward the lobbyists
Why are subscribers leaving cable? Higher prices, bad service, lousy perception