Global revenue from satellite TV distribution will surpass that derived from cable TV in 2015, according to new data published by Digital TV Research.
The firm estimates that satellite TV operators, which accounted for 44 percent of pay-TV revenue across 138 countries in 2014, will rise to 46 percent of revenue, or $94.8 billion by 2020. Cable revenue will drop from a 2014 level of 46 percent to just 40 percent, or $81.9 billion, in 2020.
The research company says global cable revenue peaked at $93.8 billion in 2012.
IPTV will remain the fastest growing pay-TV platform, the report contends, growing from a 10 percent share of revenue in 2014 to 13 percent, or $27.9 billion, in 2020.
Overall, while pay-TV markets in North America and Europe may have become saturated, huge growth is anticipated in regions like Africa. DTR expects combined pay-TV revenue to more than double in 33 countries by 2020.
North American pay-TV revenue will decline by 11.7 percent, or $12 billion, between 2014 and 2020, while Europe will stay flat over that span at $32 billion.
Total revenue in North America will fall by 11.7 percent (or $12 billion) between 2014 and 2020. The Western European market will be flat at $32 billion.
Globally, the pay-TV market will grow at a rate of just 2.6 percent to $207 billion by 2020.
 |
|
Satellite will bring in $94.8 billion of all pay-TV revenues by 2020. (Source: Digital TV Research Ltd.) |
For more:
- read this Digital TV Research press release (PDF)
- read this MediaPost story
Related links:
OTT will drive pay-TV growth over the next 5 years but push down ARPU, research firm says
FCC to charge satellite operators per-sub fee just like cable
Pay-TV subscriber growth saw weak Q1 but still added 10K, report says