Video technology company Envivio said that its 4K compression platform will be used by South American pay TV provider Globosat to broadcast the final rounds of the World Cup in Ultra HD/4K resolution.
Envivio, which partnered with France's TDF to deliver live 4K coverage of tennis' French Open in May, will help broadcast the upcoming quarterfinal, semifinal and championship World Cup matches in 4K.
"4K TV delivers four times the resolution of traditional HD video. Global sporting events like the 2014 World Cup finals are the ideal stage to showcase the promise of 4K TV to consumers," said Globosat's CTO Roberto Primo, in a statement. "We are excited to partner with Envivio to power the transmission of this mega event."
Envivio describes its Muse Ultra HD platform as a "high-quality live or file-based video encoding/transcoding solution that is designed to offer a new TV experience for viewers desiring to watch ultra HD-quality programming on ultra HD-compatible devices. Muse Ultra HD can encode up to 4K video resolution--four times HD resolution--in up to 60 frames per second, offers a larger color range with new BT 2020 standards and can be encoded in eight or 10 bits. "
Of course, nowhere in Envivio's marketing spiel will you find a number as to how many European tennis fans or South American soccer lovers are actually able to watch the games in 4K at this point.
- read this Envivio press release
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