Google Fiber reportedly hiring sales staff in NYC; CTAM pushing 'tv everywhere'

More cable news from around the Web:

> In a story sure to stir the hackles of Time Warner Cable, Cablevision and Verizon, among others, Geek.com says Google Fiber is hiring a sales staff in New York City. Story.

> Cable marketing group CTAM is riding herd on an industrywide marketing effort to promote "tv everywhere" in lower case. Story.

> The number of digital pay TV subscribers is predicted to increase to 73.6 million or 58.2 percent of households by 2020, according to a new report from Digital TV Research. Press release.

> Cogeco Cable Canada launched of three new business High Speed Internet (HSI) packages. Press release.

> Pro-Russian separatists have reportedly entered the premises of Ukrainian cable operator Volia and demanded that it suspend broadcasts of Ukrainian national channels 1+1 and Kanal 5 and resume transmissions of previously banned Russian channels. Story.

> NBCUniversal promoted Anand Kini to EVP-Strategy and Business Insights, reporting directly to CEO Steve Burke. Press release.

> Remote control provider URC is planning to develop whole-home automation devices focused on audio and video integration through a partnership with iControl Networks, a company that supports home security and home monitoring systems. Story.

Telecom News

> Lightower Fiber Networks has wrapped up a 400-mile fiber network expansion that will give it greater presence in the Washington, D.C., metro area. Full article.

Wireless News

> Samsung Electronics called witnesses in its patent-infringement trial against Apple, who testified that it was an intensive and significant shift in marketing and hardware innovation that helped Samsung become the world's largest smartphone maker. The witnesses were seeking to rebut claims by Apple's lawyers that it was only through copying Apple's innovations that Samsung was able to secure its strong place in the market. Full article.

And finally … Vodafone Group's Dutch operations launched IPTV service over FTTH using Entone set-top boxes and systems integrator Divitel. Story.

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