Google's (Nasdaq: GOOG) YouTube has taken another step away from amateur and into professional video by acquiring Next New Networks, a four-year-old company focusing on developing high quality original video content for the Web.
It's not as if YouTube is planning to abandon its base of video contributors; it's just planning to help them become more proficient at creating higher quality videos via the newly formed YouTube Next team of video experts. If the plan works--and again, there's that little two-letter word that carries so much meaning--Google might be able to get some really interesting content without having to pay cable prices.
For more:
- TechCrunch has this story
- FierceOnlineVideo has this story
Related article:
YouTube targeting Next New Networks for acquisition