Google reloads, refocuses with YouTube acquisition of Next New Networks

Google's (Nasdaq: GOOG) YouTube has taken another step away from amateur and into professional video by acquiring Next New Networks, a four-year-old company focusing on developing high quality original video content for the Web.

It's not as if YouTube is planning to abandon its base of video contributors; it's just planning to help them become more proficient at creating higher quality videos via the newly formed YouTube Next team of video experts. If the plan works--and again, there's that little two-letter word that carries so much meaning--Google might be able to get some really interesting content without having to pay cable prices.

For more:
- TechCrunch has this story
- FierceOnlineVideo has this story

Related article:
YouTube targeting Next New Networks for acquisition

Suggested Articles

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.

Among pay TV subscribers and broadband-only subscribers, YouTube and Netflix were among the favorite services featured in makeshift video bundles.