Google TV exec asks for more understanding from broadcasters

Broadcasters wouldn't withhold content from Google TV (Nasdaq: GOOG) if they better understood the concept behind the service, Rishi Chandra, Google TV's lead product manager said during a keynote address at Streaming Media West.

Broadcasters, who have learned the value of retransmission, have been quick to block their content from Google TV's software platform that, at its base, lets users access websites and online videos through their TVs. Chandra emphasized that Google TV is not part of the old way of retransmitting TV, but is in the vanguard of television's "third phase" of long tail content available from the Internet.

"It's going from 300 channels to millions of channels. What people are doing is watching more different kinds of television," he said.

Broadcasters, therefore, need to understand that their content is already available via a number of online and over-the-air methods, so it's already there for the taking. If the broadcasters want to make money Google would be willing, through its YouTube subsidiary, to arrange some form of advertising revenue-share model.

"This is the difference between Google TV and YouTube. YouTube is a service. Google TV itself is literally just a platform," he said.

For more:
- see this story
- and this story

Related articles:
Big 3 broadcasters block Google TV access to shows
Google TV and cable looking at partnerships?
YouTube now in charge of Google TV

Suggested Articles

SoftAtHome is teaming with the RDK community on open-source software for global video providers.

Future Today reached a new distribution deal with Cox to launch its Fawesome, HappyKids and FilmRise channels on Cox Contour and Stream.

HBO Max today added several new distribution partners for its upcoming streaming service but Amazon Fire TV and Roku are still not on the list.