Grouper gives up on Mentos and Coke

Grouper, the user-generated video aggregator scooped up by Sony a year ago is going semi-pro. Grouper will no longer showcase the usual Mentos and soda pop experiments, opting instead to syndicate more professionally produced content.

Sony Pictures Entertainment plunked down $65 million for the site last year. It was rebranded this week as "Crackle" with in-house material and syndie distribution across IPTV platforms as well as MySpace, Facebook, AOL and others.

In an interview with B&C, Grouper founder Josh Felser summed up the impetus for dropping user-generated videos: "The content is rarely exclusive, and it is hard to monetize."

For more:
- the party-line from Sony is available here
- B&C covers the rebranding here

Suggested Articles

Cable, satellite, and telecom pay TV providers should expect one of the worst years ever for cord cutting, according to eMarketer.

Comcast may be under pressure to split up its cable and media businesses and one analyst said that such a move could unlock value for both assets.

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.