Hearst puts Dish on the clock to end blackout

Hearst has launched a radio and print campaign aimed at having the viewing public perceive that Dish is to blame for the blackout. 

With its blackout of 33 network affiliates in 26 markets on Dish Network reaching the two-week mark, Hearst Television has posted a countdown clock on its website, marking the duration of the programming interruption and rhetorically placing blame for the impasse on the pay-TV operator. 

The station group has also launched a radio and print campaign aimed at having the viewing public perceive that Dish is to blame. 

“We are engaging in multiple efforts to keep our viewers informed and educated about this process,” said Jordan Wertlieb, Hearst Television president, in a statement. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Dish an ‘egregious abuser of pay-TV disputes,’ Hearst says

The Hearst salvos came after Dish issued its own statement, claiming it had proposed the same broadcast retransmission licensing terms already carved out by rival broadcaster DirecTV, which successfully ended its own blackout with Hearst in January.

“Before Hearst blacked out Dish customers two weeks ago, we said that we would agree to the same terms as DirecTV,” Dish said in a statement. “That offer remains on the table. Hearst should do the right thing for consumers by agreeing to the same terms as its deal with DirecTV and restoring its stations to the Dish lineup today. Dish is committed to reaching a fair agreement with Hearst to end this blackout.”

Hearst responded by calling the claim bogus.

“As for Dish’s repeated and false claims of financial offers, Dish is clearly misguiding its customers,” Wertlieb added. “As is customary for companies seeking to protect disclosure of their confidential information to competitors, we cannot disclose the terms of our DirecTV deal to Dish. The question is, why is Dish not offering to Hearst what Dish has surely agreed to pay to other broadcasters?"

Wertlieb also denied Dish’s claim that Hearst is refusing to negotiate.

“We remain, as always, ready to continue serious negotiations,” he said. 

Suggested Articles

Xumo, a free, ad-supported streaming video service, today announced it’s adding ABC News Live to its platform in the U.S. and Canada.

AT&T is rounding out the executive team for its WarnerMedia Innovation Lab, which is set to open in New York City in spring 2020.

Tubi is escalating its fight against Netflix by launching a new ad campaign highlighting what's not on the subscription service.