Here we go again: Apple reportedly in talks with programmers about OTT service

After numerous failed attempts to "re-invent" the television experience, Apple (NASDAQ: AAPL) is reportedly set to take another bite.

According to Re/code, the tech giant is in the process of presenting the user interfaces for a new OTT service to programmers, hoping they'll sign on the same way they did for Dish Network's (NASDAQ: DISH) new Sling TV and Sony's upcoming over-the-top service.

Apple would then sell its streaming program bundle over the Internet.

Re/code describes the talks as being in their early phase, with the economics far from being worked out.

Also aggregating this news, DSL Reports appropriately headlined its post, "It's obligatory annual Apple Internet TV service rumor time!"

Indeed, just last year, Apple was reportedly in talks with pay-TV operators including Time Warner Cable (NYSE: TWC) to jointly launch an OTT service.

For more:
- read this Re/code story
- read this DSL Reports story

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