Here we go again: Apple reportedly in talks with programmers about OTT service

After numerous failed attempts to "re-invent" the television experience, Apple (NASDAQ: AAPL) is reportedly set to take another bite.

According to Re/code, the tech giant is in the process of presenting the user interfaces for a new OTT service to programmers, hoping they'll sign on the same way they did for Dish Network's (NASDAQ: DISH) new Sling TV and Sony's upcoming over-the-top service.

Apple would then sell its streaming program bundle over the Internet.

Re/code describes the talks as being in their early phase, with the economics far from being worked out.

Also aggregating this news, DSL Reports appropriately headlined its post, "It's obligatory annual Apple Internet TV service rumor time!"

Indeed, just last year, Apple was reportedly in talks with pay-TV operators including Time Warner Cable (NYSE: TWC) to jointly launch an OTT service.

For more:
- read this Re/code story
- read this DSL Reports story

Related links:
Kantar: Apple's share of smartphone OS market grows further in Q4
Report: HBO looks to Apple, Roku, Microsoft as it tries to market a la carte service sans pay-TV
Apple boosts entry-level app prices abroad in response to currency fluctuations

Suggested Articles

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…

The service, which is owned by Viacom, said it launched today on X1. It was already available on Xfinity Flex, a streaming video platform service Comcast…

The reaggregation of video services (or Pay TV 3.0) has become a common consumer demand. But it won’t be easy to bring everyone back under one roof.