Hulu announces distribution deals with 5 more MVPDs

Hulu says it has reached distribution agreements with five more cable operators: Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest (WOW!).

For Hulu, the Tuesday announcement comes a week after it revealed a similar distribution relationship with Cablevision (NYSE: CVC). Once again, there were no details as to how much a Mediacom-distributed Hulu will cost and when it will become available. 

Hulu hasn't announced pricing and implementation for its service under MVPDs, but an individual close to the company said it will cost subscribers $7.99 a month, the same rate they'd pay if they acquire the service a la carte.

Implementations will vary by MVPD--Armstrong, Atlantic, Mediacom and Midcontinent customers will access the service via TiVo-based set-top applications, while WOW! subscribers will get it through Internet-connected set-tops. 

MVPD customers who subscribe to Hulu will be able to view its full library of content in addition to live and on-demand TV. The service will become available to MVPD subscribers later this year.

While Netflix (NASDAQ: NFLX) has forged distribution agreements with large pay-TV operators like Dish Network (NASDAQ: DISH), Hulu has been late to the race in embedding its service onto MVPDs. But the inclusion of Cablevision and the five smaller MSOs represents quite a bit of progress. 

"We believe Hulu is the perfect complement to Mediacom's Internet service offerings," said Mediacom's executive VP of operations, John Pascarelli.  "Hulu brings a robust video selection to our customers who want to supplement their traditional cable service with online content at home or on the go."

Added Hulu's senior VP of distribution, Tim Connolly: "Even with the rapid growth in streaming video, there is a huge audience that consumes television through the innovative services provided by cable providers, like Mediacom, and we want to be there for them too."

For more:
- read this Mediacom press release
- read this Hulu press release

Related articles:
Hulu pays $700K an episode for 'Seinfeld' SVOD rights, sees subs spike 50% to 9M
Cablevision becomes the first pay-TV company to distribute Hulu
Report: Comcast agreed to make Hulu 'nationwide streaming video platform of the cable industry'

Update: This story was updated shortly after its initial posting to include additional information about Hulu's service through cable operators. 

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