Hulu has lured away Jenny Wall from Netflix (NASDAQ: NFLX) and tapped her to serve as the online streaming programmer's new head of marketing.
Wall, whose formal title is senior vice president/head of marketing, has over 20 years of marketing experience, including seven years at HBO. At Netflix, Wall was vice president of marketing and was tasked with developing new brand campaigns and promotional efforts for its new series House of Cards, Orange is the New Black and Arrested Development.
Wall's hiring is the latest in a list of new additions made since Hulu CEO Mike Hopkins came on board last fall from Fox.
In March, Hulu hired Craig Erwich, previously with Warner Horizon Television, as senior vice president and head of content.
Other key Hulu hires under Hopkins have included Head of Distribution Tim Connolly, who previously ran Disney's digital distribution initiatives for TV; Senior VP of Ad Sales Peter Naylor, who had worked for NBCUniversal; and CTO Tian Lim, who had been with Sony Entertainment Network.
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