i.TV has told its recently acquired GetGlue brand to get lost--or at least step aside--as part of a transition to a new second screen TV app it's calling tvtag.
According to published reports, i.TV said tvtag will include elements of GetGlue but will not focus on discovery because "most of us already know what we want to watch," i.TV CEO Brad Pelo told GigaOM's Janko Roettgers.
tvtag will also remove automatic content recognition and won't communicate with the cable box to automatically check in on shows because, Pelo said, that is an "unnecessary burden."
The move to remove GetGlue and offer tvtag comes just over two months after i.TV bought the second screen app and promised, in a blog, to "continue to build and grow GetGlue as an independent product while enabling GetGlue to benefit from i.TV's broader platform of partners and services."
In that same blog i.TV promised that the GetGlue experience would "continue uninterrupted for GetGlue users and partners while improvements and updates will be forthcoming."
|
(Source: i.TV) |
For more:
- GigaOM has this story
- and i.TV posted this blog entry
Related articles:
Dish integrates GetGlue with iPad app; Comcast launches X1 in Michigan
Viggle looks to boost social TV play with $30M Wet Paint acquisition
Cox launches 'MVP Community' social TV rewards program