The Digital Entertainment Content Ecosystem (DECE), a cross-industry coalition of cable companies, vendors and retailers, has chosen UltraViolet as its brand for digital content distribution.
UltraViolet meshes with cable's TV Everywhere effort in that it is intended to let consumers watch digital entertainment across multiple platforms, from Internet-enabled TVs, PCs and game consoles to smartphones and table PCs. A cloud-based UltraViolet Account, including a digital rights locker and account management functionality will power UltraViolet.
Consumers will get access to the content by creating an UltraViolet Account with one of the UltraViolet service providers or through the UltraViolet Web site, the DECE said in a news release.
Nobody, at least nobody in the news release, has signed up to offer the service yet and DECE said that technical specs and licensing details should be around sometime this year. For the most part, the UltraViolet announcement was about setting a brand, said Mitch Singer, DECE president and CTO of Sony Pictures Entertainment in the DECE news release.
"Our goal is to firmly establish UltraViolet as the symbol for digital entertainment," he concluded.
- see this news release
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