Despite the attraction of over-the-top video service, the pay-TV market is continuing to grow worldwide, with 2010 revenues for IPTV, cable and satellite operators estimated at $240 billion.
"We're seeing continued growth in the pay-TV market, driven by providers' ability to offer voice/video/data service bundles, a broad range of linear and on-demand content, and advanced services, such as multi-room DVR and multi-screen video delivery," said Teresa Mastrangelo, directing analyst for video at Infonetics Research. "Although cable MSOs continued to be challenged by competition from IPTV and satellite operators, the overall market remains robust, despite the attractiveness of over-the-top services."
Worldwide market revenues grew 11 percent from 2009, Mastrangelo said, with IPTV growth seeing the strongest revenue growth at 45 percent in 2010. Satellite also saw strong growth, increasing 13 percent from a year ago.
But cable video services, as they historically have, continued to claim the lion's portion of revenue, although Infonetics said growth in the segment was slowing.
Among Infonetics' other findings:
DIRECTV, which enjoys the highest video service ARPU in the industry, is the global leader for video service revenue
- see this release
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