Inside Layer3's 'crazy' plan to take on Comcast and reinvent cable

Armed with $100 million in private equity from sources including Hollywood talent agency CAA, Jeff Binder and his Layer3 TV are about to launch their highly anticipated virtual pay-TV service.

As pay-TV grapples with over-the-top competition, Wired writer Jessi Hempel went inside Layer3's secretive Denver bunker and spoke to CEO Binder at length. He found out why this is one insurgent MSOs should isolate and observe.

"Instead of trying to build the next Netflix (which everyone is doing), they're trying to build the next Comcast (which no one at all is doing)," Hempel said.

You can read the full Wired report here

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