Integra5 lands another TV operator

Integra5 has earned deployment from VTR Global Com S.A. (VTR), Chile's leading cable TV operator. Integra5 made its name in caller ID via the TV, but since has expanded into a converged platform approach targeting multiple devices. The service provider has deployed the vendor's Converged Services Platform to support both TV and PC Caller ID applications simultaneously.

The capability reaches about 50,000 subscribers throughout Chile thus far. VTR, which reaches more than 1 million subscribers, actually is combining the platform's personalized TV and PC Caller ID with phone caller ID in a new three-screen Caller ID service offering branded "MIRA QUIEN LLAMA" ("Look Who's Calling"), according to an Integra5 press release. VTR is offering a 60-day free trial in advance of charging about $4 per month for the capability.

Meredith Flynn-Ripley, president and CEO of Integra5, told FierceIPTV that VTR's converged offering takes advantage of capabilities that were always in the company's platform and were waiting to be leveraged. "Now, we see carriers launch the capability for both TVs and PCs at the same time, and the market is ready to support it to mobile device screens. The carrier doesn't have to offer wireless service for that to happen. This application can allow a carrier without a wireless play to participate."

She added that the revenue potential of the new applications Integra5 supports should not be challenged by a macro-economic downturn. "The revenue opportunity for personal communications applications remains strong. We're talking about something that equals the price of a latte. Our research has shown its an application that customers are willing to pay for."

Integra5 will be participating in the TelcoTV 2008 conference in Anaheim, Calif., Nov. 11-13. FierceIPTV will be there, too, offering daily show coverage.

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