Intel's Viiv partner list boasts IPTV proponents

A few IPTV proponents have signed up to integrate Intel's much anticipated Viiv technology, including Telecom Italia and MovieLink. MovieLink's IPTV ties are a little thinner than TI's, but the content provider signed a distribution deal with Verizon back in April. The new technology, however, may pose a threat to IPTV providers as it could potentially link users' TVs directly to content providers in a system similar to the iPod set-up. Some analysts are speculating that Apple could be a Viiv partner soon, because Apple recently started embedding Intel chips.

With partners like TiVo, BSkyB and Adobe Systems, Intel's technology probably won't transform the digital home anytime soon--not beyond the party line of easing interoperability issues within the digital home, anyway. Users will be able to use a remote to turn Viiv-equipped PCs on and off much like a television, but whether they'll be able to download, save and trade copious amount of video data and forget about service providers remains to be seen.

For more on Intel's Viiv:
- see this article from The Washington Post

ALSO: Telecom Italia said it plans to launch its IPTV service tomorrow in four major Italian cities, including Rome. The company has invested €350 million in IPTV and plans to launch in 17 more cities come January. Article

Suggested Articles

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.

The CEOs of AT&T, Charter and Comcast this week presented varying visions for the future of pay TV at their respective companies.

Charter doesn’t think it needs its own video streaming box and believes its video app strategy and third-party agreements are enough.